Jemma Baines Enchants in Blugirl Fall 2013 Campaign

In the Garden – Blumarine’s diffusion line Blugirl goes for a youthful look with its fall 2013 campaign starring Jemma Baines. The Australian beauty poses in a garden setting with looks inspired by British it girls’ style such as Alexa Chung. Jemma models fur coats, lace-trimmed designs and flirty details including bows in the charming, outdoor shots.