Connect
To Top

Beyonce Lands H&M Summer 2013 Campaign by Inez & Vinoodh


Beyonce x H&M – Superstar Beyonce is teaming up with fashion retailer H&M for its summer 2013 campaign in a series of billboard and print images. The advertisements were photographed by Inez van Lamsweerde & Vinoodh Matadin in Nassau in the Bahamas and the commercial was directed by Jonas Åkerlund. “In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design at H&M. The clothing will hit stores in the beginning of May and features a colorful array of swimwear and beachwear pieces.

Shop New Styles

6 Comments

  1. Fashion Snag

    March 21, 2013 at 10:41 am

    She looks amazing!

  2. GetThe Real Skinny

    March 21, 2013 at 11:32 am

    FANTABULOUS!???

  3. Andy

    March 23, 2013 at 3:06 pm

    The retouching on this is appalling.
    The bushes have been extended in the back and you can see repeats and random blurred areas!
    Someone got paid a lot to produce this disaster.

  4. Alice Luker

    March 25, 2013 at 5:53 am

    An example of an advertising campaign hyped purely because it features Beyonce… Very average photography and agree with the bushes in the background comment, one big blur!

    http://www.aliceluker.co.uk

  5. notlie

    March 25, 2013 at 6:53 am

    best vest.

  6. caior

    March 26, 2013 at 12:05 am

    I love her I really do but I dont think this is good for her

Leave a Reply

Your email address will not be published. Required fields are marked *

More in 2013