Beyonce Lands H&M Summer 2013 Campaign by Inez & Vinoodh

beyonce hm summer Beyonce Lands H&M Summer 2013 Campaign by Inez & Vinoodh
Beyonce x H&M – Superstar Beyonce is teaming up with fashion retailer H&M for its summer 2013 campaign in a series of billboard and print images. The advertisements were photographed by Inez van Lamsweerde & Vinoodh Matadin in Nassau in the Bahamas and the commercial was directed by Jonas Åkerlund. “In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design at H&M. The clothing will hit stores in the beginning of May and features a colorful array of swimwear and beachwear pieces.

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  • Fashion Snag

    She looks amazing!

  • GetThe Real Skinny


  • Andy

    The retouching on this is appalling.
    The bushes have been extended in the back and you can see repeats and random blurred areas!
    Someone got paid a lot to produce this disaster.

  • Alice Luker

    An example of an advertising campaign hyped purely because it features Beyonce… Very average photography and agree with the bushes in the background comment, one big blur!

  • notlie

    best vest.

  • caior

    I love her I really do but I dont think this is good for her