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Beyonce Lands H&M Summer 2013 Campaign by Inez & Vinoodh

Beyonce x H&M – Superstar Beyonce is teaming up with fashion retailer H&M for its summer 2013 campaign in a series of billboard and print images. The advertisements were photographed by Inez van Lamsweerde & Vinoodh Matadin in Nassau in the Bahamas and the commercial was directed by Jonas Åkerlund. “In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer,” says Ann-Sofie Johansson, Head of Design at H&M. The clothing will hit stores in the beginning of May and features a colorful array of swimwear and beachwear pieces.


  1. Fashion Snag

    March 21, 2013 at 10:41 am

    She looks amazing!

  2. GetThe Real Skinny

    March 21, 2013 at 11:32 am


  3. Andy

    March 23, 2013 at 3:06 pm

    The retouching on this is appalling.
    The bushes have been extended in the back and you can see repeats and random blurred areas!
    Someone got paid a lot to produce this disaster.

  4. Alice Luker

    March 25, 2013 at 5:53 am

    An example of an advertising campaign hyped purely because it features Beyonce… Very average photography and agree with the bushes in the background comment, one big blur!

  5. notlie

    March 25, 2013 at 6:53 am

    best vest.

  6. caior

    March 26, 2013 at 12:05 am

    I love her I really do but I dont think this is good for her

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