Zimmermann Fall 2023: A Pre-Raphaelite Dream Comes Alive

Joanna Elizabeth


Published July 26, 2023

Zimmermann Fall 2023 Campaign
Vivienne Rohner stars in Zimmermann fall-winter 2023 campaign. Photo: Benny Horne

In the heart of Paris, Zimmermann unveils its fall-winter 2023 campaign, with the spotlight on Swiss model Vivienne Rohner. The Luminosity campaign is a dream, spotlighting a collection infused with Pre-Raphaelite artwork inspiration from Rupert Bunny, complete with painterly prints.

Zimmermann Fall/Winter 2023 Campaign

Rohner poses for Benny Horne’s lens in a medley of dramatic long gowns and short dresses fit for a tea party, each piece styled by Romy Frydman. Highlights of the collection include the ‘Luminosity Spliced Dress,’ an ode to a garden scene gracefully adorned with lace.

Zimmermann sets its fall-winter 2023 campaign in Paris.
Zimmermann sets its fall-winter 2023 campaign in Paris. Photo: Benny Horne

There’s also a delightful Zimmermann ruched mini dress featuring a pleated skirt with long sleeves. Amidst the collection, another standout is a black lace dress, which Rohner models while casually lounging on a couch.

Zimmermann Black Dress Fall 2023
Elegant silhouettes stand out in the Zimmermann fall 2023 campaign. Photo: Benny Horne

The Zimmermann fall 2023 campaign follows on the heels of the Australian brand’s past successes: a vibrant summer swim style showcase set in Hawaii and a spring 2023 advertising campaign held in Italy. The fall campaign continues the journey, this time in the City of Light.

Zimmermann Lace Garden Dress Fall 2023 Campaign
The Luminosity spliced dress from Zimmermann’s fall 2023 collection is adorned with lace details. Photo: Benny Horne

Complementing Vivienne’s look, James Rowe’s expert touch creates a sleek ponytail while Jodie Boland crafts the perfect makeup look. See more of the fall campaign below.

Zimmermann Maxi Dress Fall 2023
Inspired by Pre-Raphaelite artwork, Zimmermann’s fall 2023 dresses feature painterly prints. Photo: Benny Horne

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