What Goes Around Comes Around Holiday 2023: A Winter Wonderland

Joanna Elizabeth

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Published November 22, 2023

What Goes Around Comes Around Holiday 2023 Campaign
What Goes Around Comes Around’s holiday 2023 campaign sets fashion in the snow. Photo: Phoenix Johnson

The What Goes Around Comes Around holiday 2023 campaign embodies the spirit of timeless elegance and festive charm. As a pioneer in curating pre-owned luxury goods and vintage apparel, WGACA has once again showcased an array of iconic styles that resonate with the joyous season.

What Goes Around Comes Around Holiday 2023 Campaign

Dalianah Arekion accentuates luxury in a plush white fur coat, clasping an elegant Prada handbag for WGACA's holiday 2023 campaign.
Dalianah Arekion accentuates luxury in a plush white fur coat, clasping an elegant Prada handbag for WGACA’s holiday 2023 campaign. Photo: Phoenix Johnson

The new campaign follows up a tribute to Karl Lagerfeld, featuring Helena Christensen, earlier this year. Fronting the What Goes Around Comes Around holiday 2023 campaign are models Dalianah Arekion and Zak, who showcase the luxurious ensembles.

Clad in Chanel accessories, models pose against a winter wonderland for the What Goes Around Comes Around holiday 2023 campaign.
Clad in Chanel accessories, models pose against a winter wonderland for the What Goes Around Comes Around holiday 2023 campaign. Photo: Phoenix Johnson

Their poses, set against a winter wonderland backdrop and lensed by Phoenix Johnson, evoke a sense of enchantment and allure. Featuring illustrious designer brands such as Chanel, Dior, and Saint Laurent, the campaign celebrates WGACA’s dedication to offering the finest in fashion.

What Goes Around Comes Around features a cream crochet cardigan, classic blue jeans, and a compact white purse in holiday campaign.
What Goes Around Comes Around features a cream crochet cardigan, classic blue jeans, and a compact white purse in the holiday campaign. Photo: Phoenix Johnson

Each piece selected for the campaign is not just an item of clothing but a fragment of history, echoing the legacy of the brands. This campaign is not just a showcase of luxury apparel but also a celebration of sustainability in fashion.

A Chanel snowboard takes the spotlight in WGACA's holiday 2023 campaign.
A Chanel snowboard takes the spotlight in WGACA’s holiday 2023 campaign. Photo: Phoenix Johnson

By highlighting pre-loved luxury items, WGACA reinforces the importance of conscious consumerism, especially in an industry often criticized for its environmental impact.

Available online and across WGACA locations, the campaign’s reach extends through social, digital, and out-of-home platforms, ensuring a broad audience can access these timeless pieces.


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