Victoria’s Secret PINK has launched its latest campaign featuring a cast of creatives, including Chloe x Halle, Remi Bader, and Olivia Ponton. Named PINK Originals, the advertisements celebrate individuality and inclusivity in a way only PINK can. The hero tagline “make no mistake, there’s only one you” to life, the campaign is a powerful statement about the importance of self-expression and authenticity.
Victoria’s Secret PINK Originals Spring 2023 Campaign
Leading the cast are Chloe and Halle Bailey, the 5x Grammy-nominated duo known as Chloe x Halle. Through their PINK with Purpose Project, the sisters have been actively involved in PINK’s mission to support and foster positive mental health within young adults. They have also collaborated with the brand on an exclusive capsule collection.
Chloe x Halle for PINK Originals Spring 2023 Campaign
Olivia Ponton for PINK Originals Spring 2023 Campaign
Model and activist Olivia Ponton rounds out the main cast. Ponton was styled for the campaign by Contributing Style Director Jorden Bickham. In the PINK Originals campaign, the cast can be seen wearing PINK pieces perfect for spring.
The collection has something for everyone, from lightweight loungewear to flattering activewear to separates and swimwear. The designs are comfortable and stylish, allowing everyone to express their unique personality through their fashion choices.
Remi Bader for PINK Originals Spring 2023 Campaign
Joining Chloe x Halle in the cast is Remi Bader, a content creator and curve model. In 2022, Bader partnered with PINK as a size consultant and ambassador, helping the brand expand its size range and contributing toward fundamental changes. Throughout 2023, Bader will maintain her position as a brand ambassador and size consultant.