Swarovski Metamorphosis 2023: A Journey into Crystal Enchantment

Joanna Elizabeth


Published June 1, 2023

Swarovski Metamorphosis 2023 Jewelry Campaign
Lulu Wood stars in Swarovski Metamorphosis 2023 campaign, channeling the butterfly. Photo: Steven Meisel

Swarovski, the renowned luxury brand, has unveiled its latest campaign for 2023, aptly named “Metamorphosis.” Fashion photographer Steven Meisel takes the reins, capturing the ethereal creatures that showcase Swarovski’s exquisite jewelry families. Drawing inspiration from the enchanting garden rooms envisioned by Empress Maria-Theresa at Vienna’s Schönbrunn Palace, these designs epitomize the pinnacle of luxury.

Swarovski Metamorphosis 2023 Campaign

The Swarovski Metamorphosis 2023 campaign follows the crystal brand’s previous successes, such as the dazzling Valentine’s Day campaign and the whimsical holiday ads inspired by fairies. Now, the spotlight falls on four distinct characters: the Butterfly, Parrot, Pineapple, and Turtle. Each model embodies these characters, bringing them to life in a way that mesmerizes the viewer.

Swarovski 2023 Metamorphosis Pineapple Jewelry Campaign
Avanti Nagrath embodies a pineapple in Swarovski jewelry. Photo: Steven Meisel

Makeup artist extraordinaire Pat McGrath adds her touch of magic to the campaign by creating a dewy and radiant complexion for the stars of the ads. Models Heather Diamond Strongarm, Hunter Pifer, Lulu Wood, and Avanti Nagrath grace the campaign with their otherworldly presence.

Swarovski Metamorphosis Turtle 2023 Jewelry Campaign
Heather Diamond Strongarm poses as the turtle for Swarovski’s Metamorphosis campaign. Photo: Steven Meisel

Giovanna Engelbert, Swarovski’s creative director, explains the essence of the “Metamorphosis” campaign, stating that it celebrates the inherent beauty of Swarovski crystals. These exquisite gems serve as catalysts for creativity and joy. The campaign draws inspiration from the transformative power of art and, in turn, showcases the transformative power of jewelry itself.

Swarovski 2023 Parrot Jewelry Campaign
Hunter Pifer channels a Parrot for Metamorphosis by Swarovski. Photo: Steven Meisel

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