French fashion house Chloé has found a unique way to celebrate the holidays with a new video showcasing its perfume bottles as lights with a Christmas-y tune playing in the background. Chloé is well-known for its effortlessly chic style which celebrates femininity. Founder Gaby Aghion is often credited with creating the phrase “prêt-à-porter” (also known as ready-to-wear) and defining luxe bohemian style. And as with its founder’s ideas, the Chloé fragrances are the same. Effortlessly chic and subtle.
Roses de Chloé is a signature scent from Chloé that features a top note of bergamot, a heart of damascena rose essence as well as a magnolia accord. The base includes white musk and amber. And just earlier this year, the brand released its new “Love Story” fragrance campaign with French actress Clemence Poesey as its star. The bottle was inspired by Paris’ famous “Love Locks” on Pont des Arts—a French bridge where scores of lovers adorn the structure with padlocks to show their devotion in a joyous way.
For this holiday themed video, you also get a joyful feeling looking at the light show. Adorned with bows and glowing with an ethereal white color, the bottles delight with movement and sound. And, if you look closely, you can see hidden messages with the words “Love”, “Joy” and “Happiness” scrawled across the lights in cursive lettering.
Love, joy and happiness – wishing you a happy holiday season from Chloé fragrances.
This post has been sponsored by Chloé, but all opinions concern our own.
