Spell’s Bohemian Royale Print Gets an Eco-Chic Makeover

Joanna Elizabeth

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Published April 22, 2024

Spell Bohemian Royale 2024 Campaign
Model Laura Bensadoun showcases a breezy dress in Spell’s Bohemian Royale Renew campaign. Photo: Kristen Buchholtz + Marieke Rizvi

Spell’s latest Renew collection marks a decade of the beloved Bohemian Royale print, demonstrating the brand’s commitment to sustainable fashion by repurposing 5,809 meters of deadstock fabric. The boho chic lineup features materials that would have otherwise been discarded.

Spell Bohemian Royale Renew 2024 Campaign

In Spell's Bohemian Royale 2024 campaign, Laura Bensadoun dons a romper with layered necklaces.
In Spell’s Bohemian Royale Renew 2024 campaign, Laura Bensadoun dons a romper with layered necklaces. Photo: Kristen Buchholtz + Marieke Rizvi

The campaign, captured through the lens of photographers Kristen Buchholtz and Marieke Rizvi, features the enchanting Laura Bensadoun as the face of the collection. Her effortless embodiment of the laid-back and luxe aligns perfectly with the brand’s aesthetic.

Laura Bensadoun embraces rustic elegance with a faux-fur vest and printed skirt in Spell's Bohemian Royale Renew collection.
Laura Bensadoun embraces rustic elegance with a faux-fur vest and printed skirt in Spell’s Bohemian Royale Renew collection. Photo: Kristen Buchholtz + Marieke Rizvi

The selected pieces highlighted in the campaign include a gracefully fluid kimono robe, a summer-ready chic romper, and a stunningly draped kaftan, each boasting the intricate Bohemian Royale print.

Laura Bensadoun poses in a laid-back kimono and denim skirt for Spell's Bohemian Royale Renew line.
Laura Bensadoun poses in a laid-back kimono and denim skirt for Spell’s Bohemian Royale Renew line. Photo: Kristen Buchholtz + Marieke Rizvi

Stylists Isabella Pennefather and Ashleigh Bakos have curated accessories that complement the collection’s free-spirited flair. Think cowboy boots for a touch of rugged charm, eclectic jewelry that tells a story, and fringe accents that add a playful movement to each ensemble.

The collection invites fashion lovers to indulge in pieces that are both beautiful and kind to the planet, paving the way for a more thoughtful approach to what we wear.


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