Saint Laurent has recently launched a new campaign for its permanent collection. Starring model Helena Severin, who walked as an exclusive in the brand’s spring-summer 2016 show, the images captured by creative director Hedi Slimane put the spotlight on all the it girl essentials like the Le Smoking jacket, skimpy slip dresses as well as fine jewelry.
Keeping in tradition with the brand’s previous advertisements, Slimane captured all black and white images. Helena looks Parisian cool with purposefully mussed tresses as well as minimal makeup.
