Versace La Vacanza 2024: The Luxury of Leisure

Joanna Elizabeth

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Published May 9, 2024

Versace La Vacanza 2024 Campaign
Anthi Fakidari and Aivita Muze pose for the Versace La Vacanza 2024 campaign. Photo: Versace

Versace’s latest collection, La Vacanza 2024, channels an eternal summer aesthetic with its new campaign. The selection includes a vibrant array of fabrics and colors. The assortment features an exquisite mix of materials, including silks, satin, and jersey, adorned with the Barocco Sea print.

Versace La Vacanza 2024 Campaign

May Fall wears a halter neck swimsuit with gold jewelry for Versace's La Vacanza ad.
May Fall wears a halter neck swimsuit with gold jewelry for Versace’s La Vacanza ad. Photo: Versace

It’s a nod to oceanic beauty with its intricate patterns of coral, shells, and starfish. The campaign’s imagery is marked by the presence of models Anthi Fakidari, Maty Fall, and Aivita Muze.

Embracing relaxed luxury, Versace's La Vacanza campaign highlights nautical chic designs for 2024,
Embracing relaxed luxury, Versace’s La Vacanza campaign highlights nautical chic designs for 2024. Photo: Versace

La Vacanza extends a comprehensive range from stylish swimwear to flowing dresses and coordinated sets of shirts and shorts, capturing the signature Versace allure. Special attention is given to the array of dresses suitable for both sunlit days and sparkling nights, adding versatility to the wardrobe.

Versace debuts the Barocco Sea print for its 2024 La Vacanza collection.
Versace debuts the Barocco Sea print for its 2024 La Vacanza collection. Photo: Versace

Highlighting the accessories, the collection features the Medusa ’95 handbag, gold jewelry, and Medusa Medallion sunglasses. Additionally, Versace has expanded its offerings with the recent launch of its spring watches campaign, showcasing a luxurious selection of timepieces.


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