Saint Laurent Spotlights the It Girl Essentials with New Campaign

Joanna Elizabeth

/

Published December 5, 2015

Helena Severin stars in Saint Laurent's Permanent campaign for 2016
Helena Severin stars in Saint Laurent’s Permanent campaign for 2016

Saint Laurent has recently launched a new campaign for its permanent collection. Starring model Helena Severin, who walked as an exclusive in the brand’s spring-summer 2016 show, the images captured by creative director Hedi Slimane put the spotlight on all the it girl essentials like the Le Smoking jacket, skimpy slip dresses as well as fine jewelry.

Keeping in tradition with the brand’s previous advertisements, Slimane captured all black and white images. Helena looks Parisian cool with purposefully mussed tresses as well as minimal makeup.

The model poses for Hedi Slimane in the black and white images
The model poses for Hedi Slimane in the black and white images

Saint-Laurent-Permanent-Campaign-2016-03

Saint-Laurent-Permanent-Campaign-2016-04

Saint-Laurent-Permanent-Campaign-2016-05

Saint-Laurent-Permanent-Campaign-2016-06

Saint-Laurent-Permanent-Campaign-2016-07

Saint-Laurent-Permanent-Campaign-2016-08

Saint-Laurent-Permanent-Campaign-2016-09


Recent Updates

Swarovski Spring 2024 Featured

Irina Shayk, Karlie Kloss Bring Mermaidcore to Swarovski Ad

Swarovski takes a deep dive into the mythical with its spring-summer 2024 campaign, channeling the allure of Venus and embracing ...
Oliver Peoples Khaite Spring 2024 Featured

Oliver Peoples x KHAITE Spring 2024: Crafting Chic Eyewear

The Oliver Peoples x KHAITE Spring 2024 collection promises an eyewear feast for the fashion-forward. Exemplifying an industrial chic aesthetic, ...
Nina Cosmic Featured

Nina T Gets Interstellar for Numéro Switzerland

In "Cosmic Being," photographed by Ana Abril, a futuristic fashion editorial takes place in Numéro Switzerland's premiere issue. Model Nina ...
Zara Jeans Spring Featured

Zara Jeans Spring 2024: Exploring Casual Styles

The season of renewal brings with it Zara's spring 2024 jeans collection, offering a refreshing take on denim that pays ...
Makeup Looks Featured

Makeup Looks to Inspire: 15 Stunning Ideas for 2024

Makeup looks offer a canvas for self-expression, blending everything from the subtle allure of neutral tones to the vibrant impact ...
Penelope Cruz Chanel Iconic Handbag Featured

Penélope Cruz & Brad Pitt Are Iconic in Chanel Handbag Ad

Chanel's 2024 campaign for its Iconic Handbag enlists the magnetic allure of Penélope Cruz alongside Brad Pitt, offering a theme ...

Leave a Comment