Irina Shayk Gets the Windswept Look in Missoni Beachwear Ad

Joanna Elizabeth

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Published May 9, 2024

Irina Shayk Missoni Beachwear 2024 Ad Campaign
Irina Shayk fronts the Missoni Beachwear spring-summer 2024 campaign. Photo: Drew Vickers

Irina Shayk dazzles in the Missoni Beachwear 2024 campaign, captured against a striking cobalt blue backdrop. The color complements the collection’s vibrant, colorful designs. Shayk previously starred in Missoni’s spring advertisements, which featured mirrored backgrounds.

With her latest work for the luxury house, photographer Drew Vickers captures her windswept presence and the fluid beauty of Missoni’s designs. The campaign showcases two distinct looks from the beachwear collection.

Missoni Beachwear 2024 Campaign

Rocking a swimsuit and cardigan, Irina Shayk stars in Missoni Beachwear's 2024 ad.
Rocking a swimsuit and cardigan, Irina Shayk stars in Missoni Beachwear’s 2024 ad. Photo: Drew Vickers

In one image, Shayk wears a tulle coverup dress characterized by its long sleeves and lace-up front, a design that plays with transparency and texture to stunning effect. In another, she sports a sleek one-piece swimsuit paired with a long cardigan.

Both outfits are infused with Missoni’s signature archival colors, rich in hues and patterns that draw the eye. Stylist Lorenzo Posocco enhances each ensemble with shield-style eyewear, adding a modern edge. The overall effect celebrates classic glamour and contemporary fashion sensibilities, making a strong statement for the beach season.


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