Hailey Bieber & Candice Swanepoel Shine with Rhode’s Pineapple Refresh

Joanna Elizabeth


Published January 24, 2024

Candice Swanepoel Hailey Bieber Rhode Pineapple Refresh Cleanser Campaign
Hailey Bieber and Candice Swanepoel pose for Rhode’s Pineapple Refresh Cleanser launch in The Bahamas. Photo: Cameron Hammond

Hailey Bieber’s Rhode Skin has unveiled its latest product, the Pineapple Refresh Cleanser, marking a refreshing start to the daily skincare ritual. Hailey, alongside Candice Swanepoel, showcased the product in a photoshoot by Cameron Hammond set in The Bahamas.

This cleanser, debuting as Rhode’s inaugural face wash, is set to create waves from January 25th, 9 AM PT. Channeling vacation vibes, the supermodels, dressed in sleek monochrome swimwear, pose in a sun-drenched image captured on the beach.

Rhode Pineapple Refresh Cleanser Campaign

Ajok Daing lounges in red swimsuit for Rhode's Pineapple Refresh Cleanser.
Ajok Daing lounges in a red swimsuit for Rhode’s Pineapple Refresh Cleanser. Photo: Cameron Hammond

Joined by models Ajok Daing and Bianca Blakeney, the campaign highlights the rejuvenating nature of the product with bold swimsuits.

The Pineapple Refresh Cleanser stands out with its unique texture. It is a silky golden balm that transforms into lush, foamy bubbles. The formula offers a deep cleanse for removing SPF, makeup, and daily grime while preserving the skin’s natural moisture.

Bianca Blakeney strikes a pose for the Pineapple Refresh Cleanser launch, captured in Nassau.
Bianca Blakeney strikes a pose for the Pineapple Refresh Cleanser launch, captured in Nassau. Photo: Cameron Hammond

Its formulation shows Rhode’s commitment to gentle yet powerful skincare. Enriched with green tea extract, it provides a shield against environmental stressors. Simultaneously, the pineapple enzymes work delicately to exfoliate for a refreshed and revitalized complexion.

The Pineapple Refresh Cleanser from Rhode.
The Pineapple Refresh Cleanser from Rhode. Photo: Cameron Hammond

What sets this cleanser apart is its post-rinse hydration. Infused with polyglutamic acid (PGA), a next-generation hyaluronic acid, and glycerin, Rhode shares it leaves the skin with an irresistible, fresh, dewy glow.

Following the success of the Rhode Jelly Bean Lip Tint, this cleanser is poised to become a staple in beauty routines. Its golden color, reminiscent of sun-kissed mornings, adds a touch of luxury to the daily cleansing process.

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