Kim K & Nicola Peltz Lead Balenciaga’s Closet Campaign

Joanna Elizabeth


Published January 24, 2024

Kim Kardashian Balenciaga Closet 2024 Ad Campaign
Kim Kardashian wears a body-hugging look with Le City bag for Balenciaga Closet campaign. Photo: Inez & Vinoodh

Balenciaga, the eminent French fashion house, has unveiled its 2024 Closet Campaign, a tribute to its iconic bags that have defined style across generations. In a striking blend of contemporary and archival aesthetics, the campaign is headlined by the newly appointed brand ambassador, the stylish Kim Kardashian.

She poses alongside a star-studded cast, including actresses Nicola Peltz and Roh Yoon Seo, influencer Devon Lee Carlson, model Paloma Elsesser, and renowned costume designer Patricia Field.

Balenciaga Closet Campaign for 2024

Striking a pose in a sporty look, Paloma Elsesser fronts Balenciaga Closet campaign for 2024.
Striking a pose in a sporty look, Paloma Elsesser fronts the Balenciaga Closet campaign for 2024. Photo: Inez & Vinoodh

Captured through the lens of famed photography duo Inez & Vinoodh, the campaign breathes new life into the Balenciaga Le City Bag, a piece first introduced in 2000 and now reimagined for the modern wardrobe.

Set in the intimate ambiance of closets, the imagery showcases these bags as accessories and integral parts of personal style stories. In a nostalgic nod to the early 2000s, the campaign’s styling, curated with velour tracksuits, sporty jackets, and sleek bodysuits, resonates with the era’s distinctive fashion sensibilities.

Nicola Peltz Balenciaga Closet 2024 Ad Campaign
Vibrant in pink, Nicola Peltz accessorizes with a silver bag in the Balenciaga Closet 2024 advertisement. Photo: Inez & Vinoodh

It’s a delightful throwback that aligns seamlessly with today’s fashion landscape, proving that true style is timeless. Balenciaga’s Le City Bag, the campaign’s centerpiece, makes its comeback in Arena leather, adorned with vintage details such as original-sized studs and lacquered leather handles.

Roh Yoon Seo stands out in monochrome for Balenciaga Closet campaign.
Roh Yoon Seo stands out in monochrome for the Balenciaga Closet campaign. Photo: Inez & Vinoodh

Alongside Le City, the campaign also spotlights Balenciaga’s other signature designs, including the Le Cagole and the Hourglass bags. In her unique role, Kim Kardashian invites viewers into her personal space, adding an authentic touch to the campaign.

The closets, akin to museum galleries, display an array of Balenciaga bags, emphasizing their status as cherished pieces of art.

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