Rabanne Spring 2024 Campaign: A Shining Season

Joanna Elizabeth

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Published April 3, 2024

Paco Rabanne Spring  2024 Campaign
Mona Tougaard shines in a silver ensemble for the Rabanne spring-summer 2024 campaign. Photo: Alasdair McLellan

Rabanne’s spring-summer 2024 campaign is a nod to the house’s iconic heritage while propelling it into contemporary fashion. Captured by the lens of Alasdair McLellan, the campaign draws a visual parallel to the seminal “Nues” series by Jean Clemmer in 1969, celebrated for their revolutionary depiction of the female form and fashion.

Rabanne Spring/Summer 2024 Campaign

A bra top and skirt set takes the spotlight in Rabanne's spring 2024 ad.
A bra top and skirt set takes the spotlight in Rabanne’s spring 2024 ad. Photo: Alasdair McLellan

In the present reincarnation, model Mona Tougaard steps into the frame, exuding an aura of sensuality and confidence that aligns with the French brand’s legacy. Creative director Julien Dossena channels the spirit of the ’69 series into the runway season. Mona, poised with an air of sensuality, dazzles in metallic and chainmail ensembles.

Rabanne features the Iconic Silver Nano 1969 bag for spring 2024.
Rabanne features the Iconic Silver Nano 1969 bag for spring 2024. Photo: Rabanne

Adorned with a striking cuff bracelet, she represents the modern Rabanne woman—bold and unapologetically glamorous. The allure intensifies as Tougaard is portrayed in a draped bra top and skirt set, marrying the fluidity of fabric with the rigidity of metal.

Mona Tougaard fronts the Rabanne spring-summer 2024 campaign in shimmering designs.
Mona Tougaard fronts the Rabanne spring-summer 2024 campaign in shimmering designs. Photo: Alasdair McLellan

Accessories also highlight bags shimmering in silver and gold, styled by Marie-Amélie Sauvé. Each item is crafted to stand out, to catch the eye and hold it, ensnared in its sparkle. Beyond fashion, you can also explore the Fame fragrance ad featuring Elle Fanning.


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