Jennie Goes Back to the 90s with Calvin Klein Denim Ad

Joanna Elizabeth

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Published April 3, 2024

Jennie Blackpink Calvin Klein Denim Spring 2024 Ad
Jennie brings a classic vibe to the Calvin Klein Denim spring 2024 ad. Photo: Hong Janghyun

Jennie of Blackpink brings her unmistakable chicness to Calvin Klein’s latest denim campaign, casting a spell of retro chic with ’90s-inspired styles. Having previously led the spring ads with a focus on underwear, Jennie seamlessly transitions to the spotlight for a fresh series of studio images by Hong Janghyun.

Jennie for Calvin Klein Denim Spring 2024 Ad

Sleek and stylish, Jennie models a form-fitting denim dress from Calvin Klein Denim's spring 2024 collection.
Sleek and stylish, Jennie models a form-fitting denim dress from Calvin Klein Denim’s spring 2024 collection. Photo: Hong Janghyun

This season’s assortment celebrates high-waisted jeans, denim shirts, dresses, and mini skirts, with Jennie channeling an air of effortless elegance. One of the standout styles includes loose-fit jeans, a nod to the nostalgic trends, complemented by the contemporary edge of trendy jeans like barrel-fit styles.

Channeling casual cool, Jennie pairs Calvin Klein 90s-style jeans with a crisp white tank for spring 2024 denim ad.
Channeling casual cool, Jennie pairs Calvin Klein 90s-style jeans with a crisp white tank for the spring 2024 denim ad. Photo: Hong Janghyun

A visual treat, Jennie is also portrayed alongside a stack of vintage televisions, anchoring the retro aesthetic while symbolizing the timeless appeal of denim. Her presence amplifies the Calvin Klein collection’s fusion of past and present, ensuring the campaign’s appeal is as enduring as the fabric itself.

Blackpink's Jennie brings laid-back chic in Calvin Klein bra and jeans for its spring 2024 denim campaign.
Blackpink’s Jennie brings laid-back chic in a Calvin Klein bra and jeans for its spring 2024 denim campaign. Photo: Hong Janghyun

The appeal of Jennie’s fashion versatility doesn’t stop at Calvin Klein. Her recent work with Maison Kitsuné proves her growing influence in the fashion domain. An accompanying film shows the superstar in motion wearing casual styles.


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