Anne Hathaway Inspires in Versace Icons 2024 Ad

Joanna Elizabeth

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Published April 3, 2024

Anne Hathaway Versace Icons 2024 Ad Campaign
Anne Hathaway takes the spotlight in Versace Icons 2024 advertising campaign. Photo: Mert & Marcus

Versace Icons heralds the arrival of its 2024 campaign, with Anne Hathaway returning as the dazzling ambassador. Captured by the renowned duo of Mert & Alas, the 41-year-old brunette actress radiates confidence in a selection of meticulously tailored pieces that celebrate the contours of the feminine form.

Anne Hathaway for Versace Icons 2024 Ad

Actress Anne Hathaway brings a sophisticated edge to Versace Icons 2024 campaign, modeling a knit dress.
Actress Anne Hathaway brings a sophisticated edge to Versace Icons 2024 campaign, modeling a knit dress. Photo: Mert & Marcus

In a captivating blend of grace and precision, Hathaway dons a ribbed knit dress with strategic button details that offer a glimpse into the collection’s versatile nature.

The campaign also unveils a cropped raglan jacket, distinguished by its rounded shoulders, epitomizing the luxury designer brand’s fusion with everyday practicality.

Versace Icons 2024 ad enlists Anne Hathaway to showcase the allure of a sleek leather dress and handbag.
Versace Icons 2024 ad enlists Anne Hathaway to showcase the allure of a sleek leather dress and handbag. Photo: Mert & Marcus

The centerpiece of Hathaway’s ensembles is a sumptuous leather dress accented with corset detailing that both conjures and defies tradition. The Medusa ’95 bag commands the spotlight, with Hathaway’s poised grip on its handles reflecting the power and autonomy that the Versace Woman embodies.

Anne Hathaway debuts a triple denim look for Versace Icons 2024 ad, exuding casual elegance.
Anne Hathaway debuts a triple denim look for the Versace Icons 2024 ad, exuding casual elegance. Photo: Mert & Marcus

Hathaway, embodying the Versace Woman, also embraces a more laid-back elegance with a denim top and jacket combination. The versatility of denim, reimagined through the Versace lens, is apparent as Hathaway exudes effortless chic.

“I am so thrilled and honored to be considered a Versace Woman,” Hathaway reflects on her identity and connection to the brand, carrying traits like power, humor, and intelligence that she observes in both herself and the legendary Donatella Versace.


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