Matilda Djerf Channels 70s Waves for Vogue Scandinavia

Joanna Elizabeth

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Published September 6, 2023

Matilda Djerf Vogue Scandinavia Digital Cover
Matilda Djerf on Vogue Scandinavia Septmeber 2023 digital cover. Photo: Sara Bille

The landscape of fashion influencers just got a dash of vintage flair. Say hello to Matilda Djerf, the Instagram marvel, as she fronts Vogue Scandinavia’s digital cover for September 2023. Radiating the charm of another era, Djerf dons a Farrah Fawcett-inspired 70s hairstyle that transports us straight to the decade.

Matilda Djerf Vogue Scandinavia 2023 Photoshoot

Influencer Matilda Djerf wears feathered hair for the photoshoot.
Influencer Matilda Djerf wears feathered hair for the photoshoot. Photo: Sara Bille / Vogue Scandinavia

Captured by photographer Sara Bille amid Stockholm’s enchanting archipelago, Djerf’s ensemble is an homage to bygone fashion. Stylist Sara Jeminen easily weaves retro-inspired elements into contemporary allure.

The Swedish star channels retro style for the magazine.
The Swedish star channels retro style for the magazine. Photo: Sara Bille / Vogue Scandinavia

Picture this: flared jeans, cozy sweaters, edgy leather jackets, and prints that echo a not-so-distant past. Matilda’s hair, feathered to perfection, is the cherry on top, completing the retro motif.

Matilda Djerf. Photo: Sara Bille / Vogue Scandinavia
Matilda Djerf. Photo: Sara Bille / Vogue Scandinavia

In an exclusive interview with Vogue Scandinavia, Djerf dives into candid discussions on topics ranging from vulnerability and mental health to the art of personal branding. “I’m just Matilda, a small girl from a small town,” she asserts, baffled by the global captivation she commands.

Matilda Djerf. Photo: Sara Bille / Vogue Scandinavia
Matilda Djerf. Photo: Sara Bille / Vogue Scandinavia

Yet, it’s her authentic sharing of life’s peaks and valleys—such as grappling with an ectopic pregnancy—that keeps her relatable to her vast following. Last but not least, the glam squad deserves the spotlight. Philip Fohlin uses Kèrastase products to create the blonde mane that compliments Matilda’s look. On the makeup front, Josefina Zarmén adds subtle touches that enhance Djerf’s natural beauty.

Matilda Djerf. Photo: Sara Bille / Vogue Scandinavia
Matilda Djerf. Photo: Sara Bille / Vogue Scandinavia

Story Credits:
Photographer: Sara Bille
Words by: Clare McInerney 
Stylist: Sara Jeminen 
Talent: Matilda Djerf
Hair Stylist: Philip Fohlin using Kèrastase
Makeup Artist: Josefina Zarmén
Photographer Assistants: Niklas Marklund, Nigel Perry
Stylist Assistants: Ebba Martin, Emma Glennow 
Production: Linkdetails


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