Loewe ambassador Greta Lee is back in the spotlight, and this time, she’s stealing the show in the brand’s fall-winter 2024 campaign. Captured by the lens of renowned photographer David Sims, Lee channels the collection’s blend of structure and fluidity.
Greta Lee for Loewe Fall 2024 Ad
In a series of studio portraits, Sims focuses squarely on the designs of creative director Jonathan Anderson, whose inspiration stems from the intricate relationship between characters and their clothes.
The result is a visual delight: botanical prints add a touch of whimsy, while tailored blazers and billowing pants convey a sense of androgynous chic styled by Benjamin Bruno.
Sleek leather jackets add a dash of sophistication, but the Flamenco bag truly steals the show, its signature slouchy shape reimagined in various iterations.
As Anderson’s vision comes alive through Lee’s captivating presence, one thing is clear: this collection is a masterclass in contradictions.
