Pamela Anderson Brings Iconic Beauty to Smashbox Primer Ad

Joanna Elizabeth

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Published February 26, 2024

Pamela Anderson Smashbox Makeup 2024 Ad
Pamela Anderson dazzles in the Smashbox Isn’t It Iconic campaign, spotlighting 90s beauty. Photo: Davis Factor

In a nostalgic nod to ’90s glam, Pamela Anderson has partnered with Smashbox to front its latest campaign, “Isn’t It Iconic,” featuring the Original Photo Finish Primer. The brand is taking a celebratory stance on its classic product, renowned for its flawless finish.

Pamela Anderson for Smashbox Isn’t It Iconic 2024 Ad

Smashbox presents Pamela Anderson's radiant charm in the Isn't it Iconic advertisement for its Original Photo Finish Primer.
Smashbox presents Pamela Anderson’s radiant charm in the Isn’t it Iconic advertisement for its Original Photo Finish Primer. Photo: Davis Factor

Anderson, who recently embraced understated makeup for Proenza Schouler and Pandora advertisements, returns to her glamorous roots with Smashbox. The campaign imagery, lensed by the brand’s founder, Davis Factor, showcases the iconic blonde exuding her trademark vibrancy.

A look at Smashbox's Original Photo Finish Smooth & Blur Primer.
A look at Smashbox’s Original Photo Finish Smooth & Blur Primer. Photo: Smashbox

It’s a homecoming of sorts for Anderson’s look, aligning perfectly with the retro resurgence in makeup trends. The campaign highlights the versatility of the Original Photo Finish Smooth & Blur Primer, a product that has stood the test of time.

This vegan formula, enriched with vitamins A and E, promises a seamless canvas for makeup application. It’s a staple for achieving the enduring makeup look that Anderson personifies.

Completing her look with foundation, mascara, and a subtle nude lip, the campaign serves as a reminder of the staying power of the star and the product.


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