Kylie Jenner Unveils Sleek Sets for Khy Drop 004

Joanna Elizabeth

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Published February 26, 2024

Kylie Jenner Khy Drop 004 Collection
Kylie Jenner fronts the Khy Drop 004 campaign, exuding sophistication in a white one-shoulder cut top. Photo: Khy

Khy, helmed by Kylie Jenner, has just unveiled Drop 004, a collection showcased in a minimalist Paris-shot campaign that stands out for its day-to-night versatility. The range features Kylie posing alongside models, showcasing the blend of simplicity and sophistication inherent in every piece.

Kylie Jenner for Khy Drop 004 Campaign

Elegant asymmetry: Kylie Jenner in a black one-shoulder top and skirt for Khy Drop 004.
Elegant asymmetry: Kylie Jenner in a Khy black one-shoulder top and skirt for Drop 004. Photo: Khy

This latest release, characterized by its affordable, quiet luxury, sticks to a palette of neutral tones, ensuring each item is easily integrated into various wardrobes.

From a chic one-shoulder top paired with a skirt to gracefully slinky dresses, the designs echo a theme of understated elegance without the steep price tag. From an all-black look to a cream-colored ensemble, the designs offer muted chic.

Chic and structured: Kylie Jenner poses in a white top and skirt from the Khy Drop 004 collection.
Chic and structured: Kylie Jenner poses in a white Khy top and skirt from the Drop 004 collection. Photo: Khy

Drop 004 offers a ten-piece capsule that explores the textures and forms of three unique fabrics: Sueded Stretch, known for its buttery-soft feel; Sleek Stretch, which offers a compressive yet flexible fit.

Then there is Mesh Stretch, adding a hint of allure with its slight sheerness. This variety of materials underlines the collection’s commitment to blending comfort with style.

A model showcases a modern monochrome outfit in the Khy Drop 004 campaign.
A model showcases a modern monochrome outfit in the Khy Drop 004 campaign. Photo: Khy

Launching exclusively on khy.com from February 28th, the collection caters to a wide audience, with sizes ranging from XXS to 4X. The pricing strategy remains committed to accessibility, with pieces ranging from $52 to $98.

This approachable pricing and the brand’s previous bold outerwear launch mark Khy’s consistent effort to marry high fashion with everyday practicality.


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