Land’s End Launches Holiday 2015 Campaign Captured by Bruce Weber

Joanna Elizabeth

/

Published December 6, 2015

Land's Ends launches Holiday 2015 campaign
Land’s Ends launches Holiday 2015 campaign

American lifestyle brand Land’s End has recently launched its holiday 2015 campaign featuring a diverse cast. Photographed by famed image maker Bruce Weber, these images embrace the warmth of the holiday season ranging from familial and friendship bonds. The cast includes a mix of models as well as “real people” selected by the brand. Wearing cozy winter looks including sweaters, robes and plaid pajama pieces.

“As a photographer, it’s really important when you start a new project to have the energy and enthusiasm of a cheerleader. Everything depends on the people you’re working with and photographing, as well as your connection to them – you want them to express their best imaginable spirit,” says Weber about the experience. “Through this project, I’ve come to admire Lands’ End’s commitment to the environment and I appreciate how they want their clothes to become a part of people’s lives in a very real way. I wanted that same feeling for my photographs, so I chose new and old friends to be part of this experience.”

Land's End tapped Bruce Weber to shoot the new campaign
Land’s End tapped Bruce Weber to shoot the new campaign

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