American lifestyle brand Land’s End has recently launched its holiday 2015 campaign featuring a diverse cast. Photographed by famed image maker Bruce Weber, these images embrace the warmth of the holiday season ranging from familial and friendship bonds. The cast includes a mix of models as well as “real people” selected by the brand. Wearing cozy winter looks including sweaters, robes and plaid pajama pieces.
“As a photographer, it’s really important when you start a new project to have the energy and enthusiasm of a cheerleader. Everything depends on the people you’re working with and photographing, as well as your connection to them – you want them to express their best imaginable spirit,” says Weber about the experience. “Through this project, I’ve come to admire Lands’ End’s commitment to the environment and I appreciate how they want their clothes to become a part of people’s lives in a very real way. I wanted that same feeling for my photographs, so I chose new and old friends to be part of this experience.”