Marc Jacobs’ Daisy fragrance is getting a new look. The signature scent taps models Kaia Gerber (face of MJ Beauty), Sofia Mechetner and Dilia Martins for an updated campaign. The trio poses for Alasdair McLellan in a dreamy image where they model all white looks. Katie Grand worked on creative direction for the shoot with David James on art direction.
The ‘Daisy’ fragrance is described as a fresh and feminine scent. It features notes of wild strawberry, violet petals, gardenia and jasmine. The bottle design hints at the name with daisies decorating the cap.