![Kaia Gerber DKNY Heart of NY 2024](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Kaia-Gerber-DKNY-Heart-of-NY-2024-Ad-Campaign01.jpg)
DKNY’s Heart of NY capsule collection celebrates the vibrant spirit that pulsates through the streets of New York City with a new campaign starring Kaia Gerber. Alastair McLellan photographs the campaign, while Alastair McKimm styles the casually chic ensembles.
Kaia Gerber for DKNY Heart of NY Campaign
![Showcasing DKNY's urban flair, Kaia Gerber stars in the Heart of NY ad modeling a layered look.](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Kaia-Gerber-DKNY-Heart-of-NY-2024-Ad-Campaign02.jpg)
Together, they frame the global face of DKNY as she channels the city’s eclectic and stylish energy. The same team worked on the spring ads introducing a revamped look.
The collection is a curated line of casual chic styles, boasting a color palette ranging from the stark blacks and whites reminiscent of NY’s architectural marvels to the vibrant reds that echo the city’s ceaseless vitality.
![Posing in a bomber jacket, Kaia Gerber gets sporty in a baseball cap for DKNY Heart of NY capsule.](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Kaia-Gerber-DKNY-Heart-of-NY-2024-Ad-Campaign05.jpg)
Kaia Gerber, looking effortlessly sophisticated, showcases the range, including street-savvy biker shorts, sleek bomber jackets, a sharp mini skirt, and the indispensable casual t-shirt. Each piece reflects the casual yet polished New Yorker, ready to take on the world with style and ease.
![Rocking a striped shirt and denim mini skirt, Kaia Gerber poses in the Heart of NY capsule from DKNY.](https://www.fashiongonerogue.com/wp-content/uploads/2024/04/Kaia-Gerber-DKNY-Heart-of-NY-2024-Ad-Campaign08.jpg)
Accessories like the bucket hat, sneakers, and heeled sock booties add a distinctive flair to the collection, with each piece accentuating the signature DKNY lettering that’s a bold declaration of the brand’s heritage.
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