Ralph Lauren Romance Intense Ad: Love & the Outdoors

Joanna Elizabeth

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Published April 15, 2024

Ralph Lauren Romance Eau de Parfum Intense Ad Campaign
Rafaella Consentino and Gian Luca Ewbank star in Ralph Lauren Romance Eau de Parfum Intense ad campaign. Photo: Alexandra Nataf

Ralph Lauren’s latest fragrance advertisement for Romance Eau de Parfum Intense welcomes the essence of spirited freedom, capturing the scenic beauty of the outdoors through its evocative visuals. The imagery features model Rafaella Consentino and mixed media artist Gian Luca Ewbank.

Ralph Lauren Romance Eau de Parfum Intense Campaign

Ralph Lauren debuts the new reiteration of its Romance scent with Eau de Parfum Intense.
Ralph Lauren debuts the new reiteration of its Romance scent with Eau de Parfum Intense. Photo: Alexandra Nataf

Alexandra Nataf captures the images. The imagery exudes a relaxed yet elegant vibe, with Rafaella dressed in a delicate white slip dress and, in another frame, a lace blouse paired with jeans and a western-inspired belt, enhancing the theme.

Fragrance Notes

Ralph Lauren Romance Eau de Parfum Intense Bottle
A look at the Ralph Lauren Romance Eau de Parfum Intense bottle. Photo: Ralph Lauren

The floral fragrance is a bouquet of intricate scents that vividly depicts the American West. At the top, the perfume opens with a vibrant mix of bergamot heart, green mandarin, and black currant accord, setting a fresh and inviting tone.

This leads into a heart rich with floral notes, including rose, lily of the valley, ylang-ylang, violet leaves, and marigold essence, each contributing its unique character to the middle notes.

The experience rounds off with a robust base featuring sandalwood, cedarwood from Virginia, patchouli, and a smooth vanilla accord, ensuring a lasting impression.

Meet the Model: Rafaella Consentino

Rafaella Consentino charms in a white slip dress for Ralph Lauren's Romance Eau de Parfum Intense campaign.
Rafaella Consentino charms in a white slip dress for Ralph Lauren’s Romance Eau de Parfum Intense campaign. Photo: Alexandra Nataf

Brazilian model Rafaella Consentino, not new to the spotlight of high fashion, brings a refined grace to the campaign. Known for her previous work with Ralph Lauren in 2020 and her appearances in Victoria’s Secret campaigns, Rafaella’s return to Ralph Lauren’s promotional efforts for Romance Eau de Parfum Intense marks another milestone in her career.


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