Kaia Gerber Leads DKNY’s New Era with Spring 2024 Ad

Joanna Elizabeth


Published February 15, 2024

Kaia Gerber DKNY Spring 2024 Ad Campaign
Kaia Gerber brings urban chic to life in DKNY’s spring 2024 campaign. Photo: Alasdair McLellan

DKNY introduces its spring 2024 campaign with a fresh face yet a familiar spirit, showcasing Kaia Gerber as the embodiment of classic American style infused with a distinct New York attitude.

Through the lens of photographer Alasdair McLellan, the campaign revitalizes the DKNY essence, presenting a series of images that perfectly capture the casual cool of the city’s fashion landscape.

Kaia Gerber for DKNY Spring 2024 Ad

DKNY spring 2024 ad: Kaia Gerber pairs denim with bold logo play.
DKNY spring 2024 ad: Kaia Gerber pairs denim with bold logo play. Photo: Alasdair McLellan

The looks feature Kaia in an array of effortlessly chic ensembles. From quintessential denim jackets and baseball caps to the timeless elegance of trench coats, alongside essential tote bags and jeans. Each piece is presented in a versatile color palette of blue, white, and black.

These choices underscore the collection’s adaptability and commitment to a tradition of mix-and-match fashion, all styled by Alastair McKimm.

Kaia Gerber rocks a bucket hat and t-shirt in the DKNY spring 2024 ad.
Kaia Gerber rocks a bucket hat and t-shirt in the DKNY spring 2024 ad. Photo: Alasdair McLellan

The creative vision behind this striking campaign is further enhanced by the redesigned DKNY logo, signaling a new chapter for the brand while staying true to its roots. This reinvention is a nod to the past and a forward-looking approach that merges the original brand DNA with contemporary elements.

Effortless style: Kaia Gerber showcases DKNY's spring 2024 essentials with a baseball cap and denim.
Effortless style: Kaia Gerber showcases DKNY’s spring 2024 essentials with a baseball cap and denim. Photo: Alasdair McLellan

Complementing the visual narrative, Anthony Turner crafts the beauty aspect of the campaign for hair and Diane Kendal for makeup. Following up on Kaia’s recent feature in WSJ. Magazine, the DKNY spring 2024 campaign delivers a laid-back charm under the creative direction of Trey Laird.

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