Gucci unveils a stunning new campaign highlighting versions of the Gucci Bloom floral fragrance. Shot by Harley Weir, models Diane Preud’homme, Li Linzi, and Marilou Hanriot are featured in a captivating image, floating serenely in water, surrounded by flowers and leaves.
This ethereal imagery spotlights Gucci Bloom’s eau de parfum, eau de toilette, and eau de parfum intense, each with a distinctive floral profile perfect for the vibrant seasons of spring and summer.
Gucci Bloom Perfume 2024 Campaign
The Gucci Bloom Eau de parfum showcases a blend of tuberose, jasmine buds, and Rangoon creeper, creating a scent that channels a lush floral garden. Meanwhile, the eau de toilette introduces a fresh twist with invigorating notes of lemon, mandarin, and bergamot.
The eau de parfum intense offers a rich, sensual vibe by including the Lady of the Night flower. The creative direction for this campaign is crafted by Al Dente, while Francesca Burns styles the models in ethereal, sheer garments that further enhance the floral fantasy.
Marking Sabato de Sarno’s debut beauty campaign for Gucci, it further solidifies the Italian brand’s new vision. Makeup by Thomas de Kluyver and hair by Cyndia Harvey highlight the models’ natural allure, aligning perfectly with the campaign’s enchanting theme.
