Ice Spice, Solange Star in Heaven by Marc Jacobs Spring 2024 Ad

Joanna Elizabeth

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Published March 5, 2024

Ice Spice Heaven Marc Jacobs Spring 2024 Ad Campaign
Ice Spice sports retro denim and lavender platforms for Heaven by Marc Jacobs’ spring 2024 ad. Photo: Zamar Velez

Heaven by Marc Jacobs has unveiled its captivating spring 2024 campaign, embracing a fusion of contemporary style and nostalgic flair. Stars in the advertisements include musicians Ice Spice (who appeared in last year’s ads), Solange, Grimes, and Hayley Williams.

Heaven by Marc Jacobs Spring 2024 Campaign

Rapper Ice Spice poses in a printed dress and boots for Heaven by Marc Jacobs spring 2024 campaign.
Rapper Ice Spice poses in a printed dress and boots for Heaven by Marc Jacobs’ spring 2024 campaign. Photo: Zamar Velez

The collection, showcased through the lens of Zamar Velez, is a vibrant mix of past and present, with each piece telling its unique story. With her iconic curly locks, Ice Spice embodies the spirit of youthful rebellion and carefree confidence in a denim mini skirt and crop top. She also poses in a pastel-colored printed mini dress with a pink shoulder bang.

The campaign further explores individuality and bold fashion statements with Solange’s appearance, who shines in an open top with a plunging neckline set against the backdrop of a freeway at night.

Solange Heaven Marc Jacobs Spring 2024 Ad Campaign
Solange takes the spotlight in Heaven by Marc Jacobs’ spring 2024 collection look. Photo: Zamar Velez

In pastel-colored dresses, graphic tees, and bow accents, Grimes introduces an ethereal, dreamy aspect to the Heaven collection, her poses on swinging tires adding a playful, whimsical touch.

Grimes swings on a tire in the night, showcasing chunky lavender boots for Heaven by Marc Jacobs spring 2024 ad.
Grimes swings on a tire at night, showcasing chunky lavender boots for the Heaven by Marc Jacobs spring 2024 ad. Photo: Zamar Velez

Hayley Williams, on the other hand, channels a more nostalgic, edgy aesthetic with branded hoodies, printed sweaters, and retro-inspired hair accessories, reflecting the eclectic, diverse nature of Heaven by Marc Jacobs.

Hayley Williams models a vibrant, text-laden sweater for Heaven by Marc Jacobs' spring 2024 campaign.
Hayley Williams models a vibrant, text-laden sweater for Heaven by Marc Jacobs’ spring 2024 campaign. Photo: Zamar Velez

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