H&M Studio’s Spring 2024 Collection Has Shades of the 70s

Joanna Elizabeth

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Published February 1, 2024

H&M Studio Spring 2024 Collection
Vittoria Ceretti dons a sophisticated mustard long coat for the H&M Studio spring 2024 campaign. Photo: Dan Jackson

As the seasons transition, H&M Studio unveils its Spring-Summer 2024 collection, a modern homage to the laid-back elegance of the 70s fashion for women. At the forefront of this sartorial revival is the enchanting Vittoria Ceretti, who, captured by Dan Jackson, becomes channels the era’s free-spirited essence.

H&M Studio Spring/Summer 2024 Campaign

The H&M Studio S/S24 campaign showcases a sleek burnt-orange maxi dress for a relaxed yet bold aesthetic.
The H&M Studio S/S24 campaign showcases a sleek burnt-orange maxi dress for a relaxed yet bold aesthetic. Photo: Dan Jackson

Set against the rugged tranquility of a desert landscape, the collection is a curated exploration of silhouettes and textures that speak to both nostalgia and innovation.

Central to the H&M Studio spring 2024 collection are the long coats with pronounced shoulders, a nod to the power dressing of the past but a new fluidity that speaks to today’s relaxed sensibilities.

A snakeskin print minidress paired with a matching bag captures the adventurous spirit of H&M Studio's spring 2024 collection.
A snakeskin print minidress paired with a matching bag captures the adventurous spirit of H&M Studio’s spring 2024 collection. Photo: Dan Jackson

These are paired with wide-legged pants and blazers, creating an ensemble that’s as comfortable as it is commanding. The iconic snakeskin print mini dress and the long-sleeve maxi dress in a resplendent burnt orange are standout pieces, offering a bold yet sophisticated option for the fashion-forward.

A serene desert backdrop frames a contemporary twist on 70s denim, featuring flared jeans and striped shirt for H&M Studio spring-summer 2024.
A serene desert backdrop frames a contemporary twist on 70s denim, featuring flared jeans and a striped shirt for H&M Studio spring-summer 2024. Photo: Dan Jackson

These items, alongside the essential jeans – presented in flared and fitted styles – ensure the collection’s versatility, with pieces suitable for daytime exploration and evening sophistication. The spring collection follows up the holiday season’s evening capsule.

As Linda Wikell, the concept designer at H&M Studio, remarks, the collection is crafted for the creative, the adventurer, the modern woman who wears her clothes as she lives her life – freely and with purpose.


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