As the seasons transition, H&M Studio unveils its Spring-Summer 2024 collection, a modern homage to the laid-back elegance of the 70s fashion for women. At the forefront of this sartorial revival is the enchanting Vittoria Ceretti, who, captured by Dan Jackson, becomes channels the era’s free-spirited essence.
H&M Studio Spring/Summer 2024 Campaign
Set against the rugged tranquility of a desert landscape, the collection is a curated exploration of silhouettes and textures that speak to both nostalgia and innovation.
Central to the H&M Studio spring 2024 collection are the long coats with pronounced shoulders, a nod to the power dressing of the past but a new fluidity that speaks to today’s relaxed sensibilities.
These are paired with wide-legged pants and blazers, creating an ensemble that’s as comfortable as it is commanding. The iconic snakeskin print mini dress and the long-sleeve maxi dress in a resplendent burnt orange are standout pieces, offering a bold yet sophisticated option for the fashion-forward.
These items, alongside the essential jeans – presented in flared and fitted styles – ensure the collection’s versatility, with pieces suitable for daytime exploration and evening sophistication. The spring collection follows up the holiday season’s evening capsule.
As Linda Wikell, the concept designer at H&M Studio, remarks, the collection is crafted for the creative, the adventurer, the modern woman who wears her clothes as she lives her life – freely and with purpose.