The Miu Miu spring-summer 2024 campaign is a vibrant homage to the versatility and dynamic expression of style, featuring a stellar cast of creatives, including actors Emma Corrin, Demi Singleton, and Cailee Spaeney, musician Angel Haze, and models Lexie Liu and May Andersen.
Miu Miu Spring/Summer 2024 Campaign
Photographed against the stark purity of a white studio backdrop by Zoë Ghertner, these portraits channel an authentic simplicity that allows the individuality of each talent to shine through. The artful composition of each shot, with the subjects holding the season’s brown bags from the purse brand.
This collection bridges the nostalgic echoes of Y2K fashion and contemporary sensibilities, as evidenced by the deliberate pairing of timeless polo shirts with playful mini skirts and low-rise jeans.
The new campaign follows the brand’s previous endeavors, such as the Upcycled Denim collection and the holiday ads featuring Emma Corrin.
A tube top further infuses a sense of youthful rebellion into the lineup. Lotta Volkova’s styling creates an intentional clash of styles, seamlessly blending the casual with the sophisticated. For example, a beaded cocktail dress layered over a long-sleeve shirt or a look accentuated with wide belts.
Accompanying the print campaign is a video that captures the models walking to the energizing beats of rock and roll. This showcases the Miu Miu clothes in motion and echoes the campaign’s underlying theme of perpetual movement.
