Hailey Bieber is Tennis Chic in FILA’s Spring 2024 Ad

Joanna Elizabeth

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Published March 21, 2024

Hailey Bieber Fila Spring 2024 Ad Campaign
Hailey Bieber captivates in the FILA Settanta jacket 2024 advertising campaign. Photo: Renell Medrano

FILA has launched its latest advertising campaign featuring the globally renowned supermodel Hailey Bieber. This fresh campaign, a nod to the brand’s rich heritage, showcases the iconic Settanta jacket, a piece that first made its debut back in 1976.

Hailey Bieber for FILA Spring 2024 Ad

Hailey Bieber exudes sporty chic in a cropped polo and pleated skirt for the FILA spring 2024 campaign.
Hailey Bieber exudes sporty chic in a cropped polo and pleated skirt for the FILA spring 2024 campaign. Photo: Renell Medrano

The Rhode founder follows up the anniversary ad with the sports brand. The striking studio portraits exude a sporty elegance in tennis styles, with Bieber pairing the classic jacket with modern tennis skirts, sports bras, and briefs, effectively blending traditional and contemporary styles.

Model Hailey Bieber showcases vibrant energy in a yellow Settanta jacket and white top for FILA's new advertisement.
Model Hailey Bieber showcases vibrant energy in a yellow Settanta jacket and white top for FILA’s new advertisement. Photo: Renell Medrano

The campaign’s visuals, captured by Renell Medrano, accentuate the unique blend of athleticism and fashion. Styled by Dani Michele, Hailey Bieber showcases the signature Settanta jacket, which is distinguished by its distinctive stripe accents and color-blocking elements.

In a relaxed pose, Hailey Bieber models a striped Settanta jacket and shorts for FILA's spring 2024 campaign.
In a relaxed pose, Hailey Bieber models a striped Settanta jacket and shorts for FILA’s spring 2024 campaign. Photo: Renell Medrano

A color palette remains faithful to FILA’s classic hues of red, white, and blue, while also introducing vibrant pops of yellow, adding a fresh twist to the traditional color scheme. Each portrait emphasizes the sporty yet chic aesthetic, with Hailey’s dynamic poses and the clothing’s sleek lines.

The collaboration between hairstylist Bryce Scarlett and makeup artist Nina Park complements the overall look, with Scarlett crafting a bob-length coif, and Park delivering flawless makeup that highlights her natural beauty..


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