![Taylor Hill models lace crop top and flowy skirt in H&M's spring 2017 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/03/HM-Spring-Summer-2017-Campaign01.jpg)
H&M will have you excited for the new season with the launch of its spring-summer 2017 campaign. Shot outdoors by Mikael Jansson, the sun-drenched images star Taylor Hill and Frederikke Sofie.
Related: The Atomics Are Ready for Coachella with H&M’s Latest Campaign
The top models embrace pastel shades and airy silhouettes in the dreamy shots. There are plenty of pieces that you’ll want. From a floral embroidered dress to a lace crop top, H&M offers on-trend styles. Discover more images as well as the official campaign film with Taylor and Frederikke below!
H&M Spring/Summer 2017 Campaign
![H&M focuses on sunny style for spring 2017 advertising campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/03/HM-Spring-Summer-2017-Campaign02.jpg)
![Frederikke Sofie & Taylor Hill star in H&M's spring-summer 2017 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/03/HM-Spring-Summer-2017-Campaign03.jpg)
![Model Taylor Hill poses outdoors in H&M's spring 2017 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/03/HM-Spring-Summer-2017-Campaign04.jpg)
![Frederikke Sofie models military inspired jacket and flowy dress in H&M’s spring 2017 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/03/HM-Spring-Summer-2017-Campaign05.jpg)
![Taylor Hill poses in H&M ruffled blouse and sack pants. Frederikke Sofie wears floral embroidered dress in H&M’s spring 2017 campaign.](https://www.fashiongonerogue.com/wp-content/uploads/2017/03/HM-Spring-Summer-2017-Campaign06.jpg)