The Atomics Are Ready for Coachella with H&M’s Latest Campaign

Joanna Elizabeth

/

Published March 10, 2017

/

Updated April 18, 2017

The Atomics star in H&M Loves Coachella 2017 campaign
The Atomics star in H&M Loves Coachella 2017 campaign

H&M Loves Coachella is back for 2017 with a brand new campaign starring alternative pop band, The Atomics. The group stars the Smith Siblings including male model Lucky Blue Smith and his sisters Pyper America, Starling Cheyenne and Daisy Clementine. This year, H&M unveils an official music video as well as the sun-drenched images.

Related: See H&M Studio’s Spring 2017 Collection

For girls, denim, lace-trimmed slip dresses and crop tops take the spotlight. “H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” The Atomics say in a statement. Check out more from the campaign as well as the band’s cover of The Grass Roots’ ‘Let’s Live For Today’.

H&M Loves Coachella 2017 Campaign

Starlie Cheyenne wears lace dress in H&M Loves Coachella 2017 campaign
Starlie Cheyenne wears lace dress in H&M Loves Coachella 2017 campaign
Starlie Cheyenne and Daisy Clementine go skateboarding in H&M Loves Coachella campaign
Starlie Cheyenne and Daisy Clementine go skateboarding in H&M Loves Coachella campaign
Music festival style takes the spotlight in H&M Loves Coachella campaign
Music festival style takes the spotlight in H&M Loves Coachella campaign
The Smith sisters Pyper America, Daisy Clementine and Starlie Cheyenne star in H&M Loves Coachella campaign
The Smith sisters Pyper America, Daisy Clementine and Starlie Cheyenne star in H&M Loves Coachella campaign

Shop Music Festival Inspired Styles at H&M:

H&M Dark Blue Lace Blouse
Take on this romantic style – H&M Dark Blue Lace Blouse

H&M Floral Print Long Sleeve Blouse
Florals never go out of style – H&M Floral Print Long Sleeve Blouse
H&M Jersey Floral Print Dress
Dance in this style – H&M Jersey Floral Print Dress
H&M Black Lace Dress
Look lovely in lace – H&M Black Lace Dress

Recent Updates

Karl Lagerfeld Amber Valletta 2024 Feature

Amber Valletta & Karl Lagerfeld Just Dropped Eco-Friendly Bags

Amber Valletta shines in the latest Karl Lagerfeld campaign, showcasing a groundbreaking line of eco-friendly accessories that the renowed 90s ...
Angelina Frerk Bershka Beachwear Featured

Angelina Frerk Hits the Beach with Bershka’s Summer Styles

Bershka ushers in the arrival of summer with a recent editorial, “Through Summer,” featuring the German model and influencer Angelina ...
Beetlejuice Beetlejuice Outfits Featured

Jenna Ortega & Winona Ryder Bring Back Goth Chic in Beetlejuice Beetlejuice

With the much-anticipated release of Beetlejuice Beetlejuice, the goth aesthetic is poised for a major comeback. The film, a sequel ...
Yumi Lambert Bazaar Featured

Yumi Lambert Is in a Pastel Utopia for Harper’s Bazaar Turkey

Yumi Lambert shines in Harper's Bazaar Turkey's May 2024 issue, bringing futuristic fashion to life. Photographed by Emre Doğru, the ...
Mango Capsule Summer 2024 Featured

Mango’s Capsule Collection Turns Up the Volume for Summer

Mango's Capsule collection for summer 2024 turns up the color and shine, perfect for special occasions. Whether you're heading out ...
Brunello Cucinelli Eyewear Summer 2024 Featured

Brunello Cucinelli’s Summer Eyewear Takes Center Stage

Brunello Cucinelli's spring-summer 2024 eyewear collection showcases chic optical and sunglass frames with fine craftsmanship. The collection features a diverse ...

Leave a Comment