H&M launches its fall 2017 campaign captured in Tokyo, Japan. Models Antonina Petkovic, Devon Windsor, Adwoa Aboah and Chiharu Okunugi appear in the images. The fall season spotlights eighties inspired trends straight from the runway. The girls embrace puffed sleeves, polka dot prints and faux fur sleeves. In addition to the shoot, H&M also launched an official film where the models alongside Naomi Campbell lip synch to the 80’s song, ‘Wham Rap! (Enjoy What You Do)’.
H&M Fall 2017 Campaign