H&M Heads to Tokyo for Fall 2017 Campaign

Joanna Elizabeth

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Published September 20, 2017

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Updated April 16, 2023

H&M unveils fall-winter 2017 campaign
H&M unveils fall-winter 2017 campaign

H&M launches its fall 2017 campaign captured in Tokyo, Japan. Models Antonina Petkovic, Devon Windsor, Adwoa Aboah and Chiharu Okunugi appear in the images. The fall season spotlights eighties inspired trends straight from the runway. The girls embrace puffed sleeves, polka dot prints and faux fur sleeves. In addition to the shoot, H&M also launched an official film where the models alongside Naomi Campbell lip synch to the 80’s song, ‘Wham Rap! (Enjoy What You Do)’.

Related: Practically Parisian | 7 French Girl Looks From H&M

H&M Fall 2017 Campaign

Antonina Petkovic and Devon Windsor star in H&M's fall 2017 campaign
Antonina Petkovic and Devon Windsor star in H&M’s fall 2017 campaign
Adwoa Aboah and Antonina Petkovic model outerwear in H&M's fall 2017 campaign
Adwoa Aboah and Antonina Petkovic model outerwear in H&M’s fall 2017 campaign

Chiharu Okunugi and Devon Windsor front H&M's fall 2017 campaign
Chiharu Okunugi and Devon Windsor front H&M’s fall 2017 campaign

An image from H&M's fall 2017 advertising campaign
An image from H&M’s fall 2017 advertising campaign
Antonina Petkovic, Chiharu Okunugi and Adwoa Aboah star in H&M's fall 2017 campaign
Antonina Petkovic, Chiharu Okunugi and Adwoa Aboah star in H&M’s fall 2017 campaign


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