Plus-size fashion brand Torrid is launching a new intimates line. Called the Curve Collection, the range features two new bra styles and panties made with memory-foam. Top model Candice Huffine appears in the campaign which features full coverage designs in shades ranging from pastels to classic black. In addition to the campaign images, Torrid also launched a commercial called ‘Sexy Has a New Shape’.
Liz Munoz, the SVP of Torrid Design, states, “We set out to create a bra with the custom fit and shaping technology of memory foam. Then we covered every inch, from straps to cups to band, in luxuriously soft fabric. The result is a collection of bras that hug your body’s curves. So comfortable, you’ll never want to take them off. These are the go-to bras every girl needs in her bra drawer.”
Campaign: Candice Huffine for Torrid Curve