After taking a look behind the scenes earlier this month, H&M Loves Coachella has unveiled official images from its 2016 campaign. As a refresher, the line marks the second time the Coachella Valley Music and Arts Festival has teamed up with fashion brand H&M for a clothing and accessories collaboration.
Starring Hailey Baldwin, Adwoa Aboah, Julia Cumming and more, the campaign images are pure music festival heaven with rainbows, desert landscapes and colorful foliage. From casual denim to dresses with funky prints and chic accessories, festival style has never looked better. The H&M Loves Coachella collection will officially launch online on March 23rd and hit H&M stores on March 24th.
H&M Loves Coachella 2016 Campaign – Behind the Scenes
“Coachella is the perfect place to experiment with different looks over the weekend. One day, women can be bohemian in a macramé dress, and the next can be a tomboy in denim dungaree shorts,” says Ross Lyndon, Designer at H&M.
This so cool and I can’t wait to go back to Coachella this year. Love the way they did the coloring on the pictures!