The H&M Loves Coachella Campaign Takes Us on a Colorful Trip

Joanna Elizabeth

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Published March 8, 2016

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Updated June 28, 2017

Hailey Baldwin stars in H&M Loves Coachella 2016 campaign
Hailey Baldwin stars in H&M Loves Coachella 2016 campaign

After taking a look behind the scenes earlier this month, H&M Loves Coachella has unveiled official images from its 2016 campaign. As a refresher, the line marks the second time the Coachella Valley Music and Arts Festival has teamed up with fashion brand H&M for a clothing and accessories collaboration.

Starring Hailey Baldwin, Adwoa Aboah, Julia Cumming and more, the campaign images are pure music festival heaven with rainbows, desert landscapes and colorful foliage. From casual denim to dresses with funky prints and chic accessories, festival style has never looked better. The H&M Loves Coachella collection will officially launch online on March 23rd and hit H&M stores on March 24th.

For the second year, H&M is collaborating with Coachella on a festival clothing line
For the second year, H&M is collaborating with Coachella on a festival clothing line

H&M Loves Coachella unveils 2016 campaign
H&M Loves Coachella unveils 2016 campaign
Hailey Baldwin and Adwoa Aboah star in H&M Loves Coachella 2016 campaign
Hailey Baldwin and Adwoa Aboah star in H&M Loves Coachella 2016 campaign

H&M Loves Coachella 2016 Campaign – Behind the Scenes

Adwoa Aboah, Hailey Baldwin and Julia Cumming on set of the H&M x Coachella 2016 campaign
Adwoa Aboah, Hailey Baldwin and Julia Cumming on set of the H&M x Coachella 2016 campaign

“Coachella is the perfect place to experiment with different looks over the weekend. One day, women can be bohemian in a macramé dress, and the next can be a tomboy in denim dungaree shorts,” says Ross Lyndon, Designer at H&M.

Julia Cumming on set at the H&M x Coachella 2016 campaign
Julia Cumming on set at the H&M x Coachella 2016 campaign
Adwoa Aboah and Hailey Baldwin on set of the H&M x Coachella 2016 campaign
Adwoa Aboah and Hailey Baldwin on set of the H&M x Coachella 2016 campaign

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