GUESS Holiday 2023 Campaign: Vintage Glam in Italy

Joanna Elizabeth

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Published December 19, 2023

Guess Holiday 2023 Campaign
Oriola Marashi stars in the GUESS holiday 2023 campaign. Photo: Vicoolya & Saida

In a display of luxury and glamour, GUESS unveils its holiday 2023 campaign, a remarkable fusion of retro charm and contemporary flair. Set against the picturesque backdrop of Alpebella villa in Forte dei Marmi, Italy, this campaign captures the essence of a lavish lifestyle.

GUESS Holiday 2023 Campaign

Matteo Bocelli admires Oriola Marashi's sparkling charm, both styled in Guess' holiday 2023 ensembles.
Matteo Bocelli admires Oriola Marashi’s sparkling charm, both styled in Guess’ holiday 2023 ensembles. Photo: Vicoolya & Saida

Anchoring this campaign is the striking Albanian model and singer Oriola Marashi and the Italian singer Matteo Bocelli, who bring a dynamic and elegant presence to the scene. The iconic black and white imagery, a signature aesthetic for the brand, is captured by Ukrainian photographer duo Vicoolya & Saida.

Jet-set glamour takes flight with chic white outfits featured in Guess' holiday 2023 advertisements.
Jet-set glamour takes flight with chic white outfits featured in Guess’ holiday 2023 advertisements. Photo: Vicoolya & Saida

Women’s fashion takes center stage with an array of dazzling designs. From a shimmering cocktail dress that epitomizes evening glamour to a playful tropical print mini dress perfect for a holiday getaway.

Relaxed luxury redefined, as Oriola Marashi lounges in a bold printed dress beside Matteo Bocelli for GUESS' holiday 2023 campaign.
Relaxed luxury redefined as Oriola Marashi lounges in a bold printed dress beside Matteo Bocelli for GUESS’ holiday 2023 campaign. Photo: Vicoolya & Saida

The highlight, a jumpsuit adorned with sequin embellishments, captures the season’s festive spirit. This eclectic mix of attire reflects GUESS’s appreciation for catering to a diverse range of tastes and occasions.

With its launch in leading international fashion and lifestyle magazines and GUESS stores, the holiday 2023 collection is set to captivate fashion enthusiasts worldwide. Following the success of the fall 2023 campaign featuring Spanish-Argentine model Georgina Rodriguez, this new campaign channels the brand’s glamorous aesthetic.


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