Gucci Eyewear goes from Venice, Italy, to Wuzhen, China, for its spring-summer 2021 campaign. One set of images shows models in canals captured by Daniel Shea, while another series features Chinese actress Ni Ni photographed by Leslie Zhang. A new season focuses on oversized frames in optical and sunglass styles designed by Alessandro Michele. From gondolas to riverboats, the Gucci woman experiences glamorous travel. Christopher Simmonds works on art direction for the shoot. “Ni Ni wears oversized square-shaped sunglasses with a frame crafted from lightweight metal featuring Gucci’s emblematic Horsebit symbol, available exclusively in China,” the Italian luxury brand states.
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Gucci Eyewear Spring/Summer 2021 Campaign
