Etro has launched its spring-summer 2022 campaign, which is titled Empire of Freedom. Mario Sorrenti photographs models in a shared space that celebrates the bonds that bring people together. Sculy Mejia and Bomi Youn appear in a series of images in which they lounge around in vibrant prints. Indira Scott, Lulu Tenney, and Anna Francesca also pose for the advertisements.
Etro Spring/Summer 2022 Campaign
Stylist Sydney Rose Thomas highlights the Italian brand’s trademark prints featuring florals and paisleys. Macs Iotti works on creative direction for the shoot with casting by Patrizia Pilotti. Black and white portraits, as well as color photographs, are included in the series. A companion film features the models dancing, doing graffiti, and posing in new season looks.
The shots portray individuals, either alone or in groups, capturing the uniqueness of each through colored lights in psychedelic hues. ETRO’s eclecticism and multi-cultural spirit becomes the atmosphere, means and attitude; where everyone can be as they want in this space that gives life to one’s own thoughts and fantasies.Etro