Mica Arganaraz Looks Boho Chic for Etro Fall 2022 Campaign

Joanna Elizabeth


Published September 6, 2022


Updated January 3, 2023

Etro Fall 2022 Campaign
Mica Arganaraz stars in Etro fall-winter 2022 campaign. Photo: Henrik Purienne

Etro’s fall-winter 2022 advertising campaign takes place in the desert surrounding Los Angeles. A road trip through rock and sand is beautifully captured in these photographs by Henrik Purienne, which feature models Mica Arganaraz and Sam Mallos. Embellished outerwear and cut-out pieces are key pieces for the women’s collection.

Etro Fall/Winter 2022 Campaign

Mica Arganaraz Etro Campaign Fall 2022
Posing in Los Angeles, Mica Arganaraz fronts Etro fall-winter 2022 campaign. Photo: Henrik Purienne

The designs, which Emmanuelle Alt styled, range from the signature paisley prints of the Italian brand to bohemian style dresses with a flowy silhouette and jackets lined with shearling. In terms of accessories, notable items include textured belts, belt bags, over-the-knee boots, and the Crown Me bag. You can also see Mica Arganaraz channel Pretty Woman in the Casablanca high summer 2022 campaign.

Etro Cut-Out Maxi Dress Fall 2022 Campaign
Mica Arganaraz wears cut-out dress for Etro fall-winter 2022 campaign. Photo: Henrik Purienne

This campaign, the last as creative directors of ETRO, is a journey to a place that is in time, but also out of time. It is our road to nowhere to distant worlds, as far as the eye can see, strong in the nomadic and curious spirit that has always pushed us, because it’s never the destination that counts, but the journey itself.

Kean and Veronica Etro
Etro Fall 2022 Campaign Womens Prints
Posing with a corvette, Mica Arganaraz wears bold prints in Etro fall-winter 2022 campaign.

Mica Arganaraz channels the Etro nomadic spirit in these images by posing with a vintage corvette. For the shoot, art direction is handled by Franck Durand, and Piergiorgio Del Moro and John McKay are in charge of casting and makeup, respectively. For more fall styles, discover the DSW Crown Vintage advertisements.

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