Etro’s fall-winter 2022 advertising campaign takes place in the desert surrounding Los Angeles. A road trip through rock and sand is beautifully captured in these photographs by Henrik Purienne, which feature models Mica Arganaraz and Sam Mallos. Embellished outerwear and cut-out pieces are key pieces for the women’s collection.
Etro Fall/Winter 2022 Campaign
The designs, which Emmanuelle Alt styled, range from the signature paisley prints of the Italian brand to bohemian style dresses with a flowy silhouette and jackets lined with shearling. In terms of accessories, notable items include textured belts, belt bags, over-the-knee boots, and the Crown Me bag. You can also see Mica Arganaraz channel Pretty Woman in the Casablanca high summer 2022 campaign.
This campaign, the last as creative directors of ETRO, is a journey to a place that is in time, but also out of time. It is our road to nowhere to distant worlds, as far as the eye can see, strong in the nomadic and curious spirit that has always pushed us, because it’s never the destination that counts, but the journey itself.Kean and Veronica Etro
Mica Arganaraz channels the Etro nomadic spirit in these images by posing with a vintage corvette. For the shoot, art direction is handled by Franck Durand, and Piergiorgio Del Moro and John McKay are in charge of casting and makeup, respectively.