Dior Goes On Display for Fall 2022 Campaign

Joanna Elizabeth


Published July 21, 2022


Updated February 13, 2023

Dior Fall 2022 Campaign
Steinberg stars in Dior fall-winter 2022 campaign. Photo: Brigitte Niedermair

In celebration of “The Next Era,” Dior has unveiled its fall-winter 2022 campaign, which was photographed by Brigitte Niedermair, a frequent collaborator with the house. Maryel Uchida, Steinberg, América González, and Philyne Mercedes are the stars of the season’s cast. The set is designed to look like an art gallery, and it was photographed against a backdrop of vibrant red.

Dior Fall/Winter 2022 Campaign

Dior Red Gown Fall 2022 Campaign
América González poses for Dior fall-winter 2022 campaign. Photo: Brigitte Niedermair

Images are based on portraits that were painted anywhere between the sixteenth and nineteenth centuries. Maria Grazia Chiuri, the brand’s artistic director, is responsible for designing everything from magnificent gowns to tailored bar jackets and ethereal lace.

Maryel Uchida Dior Fall 2022 Campaign
Maryel Uchida fronts Dior fall-winter 2022 campaign. Photo: Brigitte Niedermair

Through the lens of photographer Brigitte Niedermair, the models echo these iconic figures, embodying the experimental audacity of the collection amid a hushed decor subtly evoking that of a cabinet of curiosities. From clothing to accessories, the creations transform the Dior legacy by blending aesthetics and technology.

Dior Fall 2022 Trench Coat
Philyne Mercedes poses for Dior fall-winter 2022 campaign. Photo: Brigitte Niedermair

Elin Svahn is in charge of the styling for the shoot, which features handbags like the Lady D-Joy, Dior Bobby, and Lady Dior. Peter Philips completes the models’ looks by applying flawless makeup, while Damien Boissinot works on the models’ hair.

Dior Bobby Bag Fall 2022 Campaign
Dior Bobby bag featured in fall-winter 2022 campaign. Photo: Brigitte Niedermair
Dior Fall 2022 Ad Campaign
An image from Dior’s fall 2022 advertising campaign inspired by art. Photo: Brigitte Niedermair

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