Chloe gets some new blood for its spring-summer 2016 campaign. After several seasons with Inez & Vinoodh as her go-to photographers, creative director Clare Waight Keller tapped Theo Wenner to shoot the sun-soaked advertisements. The new season embraces a carefree and bohemian spirit with models Antonina Petkovic, Celine Bouly and Ari Westphal posing on cobblestone streets.
“This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season. Theo is a photographer I have worked with several times before and I really appreciate his youthful eye and spontaneity behind the lens. I also wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl,” Keller reveals about the new campaign.
Chloe Spring 2016 Campaign
Chloe Spring 2016 Runway
Inspired by island life, the Chloe woman was all about casual beach dressing for the spring 2016 season. Creative director Clare Waight Keller focused on billowing maxi gowns, a rainbow color palette and ruffles for the new season.
Chloe New Arrivals at Barney’s
