Look at Burberry’s First Campaign Under Daniel Lee

Joanna Elizabeth


Published February 7, 2023

Burberry Daniel Lee First Campaign
Burberry launches first campaign under the creative director Daniel Lee. Photo: Tyrone Lebon

Burberry, the epitome of British luxury fashion, has unleashed the first campaign from its newly appointed creative director, Daniel Lee. The latest advertisements showcase a dynamic cast of cultural influencers, including the rapper Shygirl, the timeless beauty of actresses Vanessa Redgrave and Jun Ji-hyun (who fronted the festive campaign), and the striking models Liberty Ross and Arlana Weekes.

Burberry Prorsum 2023 Campaign C/D by Daniel Lee

Shygirl Burberry Daniel Lee Campaign
Shygirl poses for Burberry campaign with creative direction by Daniel Lee. Photo: Tyrone Lebon

The new advertisements, captured by Tyrone Lebon amidst the stunning backdrop of London’s iconic locations, such as Trafalgar Square and the Albert Bridge, showcase an eclectic mix of British talent and ignites the brand’s passion for contemporary Britain. A visual feast for the eyes, this latest Burberry endeavor will undoubtedly serve as a good teaser until Lee’s first collection debuts later this month at London Fashion Week.

Jun Ji-hyun Burberry 2023 Campaign
Jun Ji-hyun fronts Burberry campaign, launching new era. Photo: Tyrone Lebon

Daniel Lee has made a bold statement with the brand’s updated logo, featuring an equestrian knight brandishing a flag that reads Prorsum. The return of the Burberry Prorsum title is a nod to the brand’s storied past and a clear declaration of its commitment to British heritage. For more from the luxury brand, see the holiday collection worn by Shakira.

Arlana Weekes fronts new Burberry campaign.
Arlana Weekes fronts new Burberry campaign. Photo: Tyrone Lebon
Vanessa Redgrave Burberry Campaign 2023
Vanessa Redgrave stars in Burberry campaign under new creative direction. Photo: Tyrone Lebon
Liberty Ross Burberry Bikini Top
Libery Ross wears bikini top in Burberry campaign under creative direction of Daniel Lee. Photo: Tyrone Lebon
John Glacier poses in new Burberry campaign.
John Glacier poses in new Burberry campaign. Photo: Tyrone Lebon

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