Bottega Veneta’s Summer Solstice Line is All About Relaxation

Joanna Elizabeth

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Published May 28, 2024

Bottega Veneta Summer Solstice 2024 Campaign
Anok Yai poses for the Bottega Veneta Summer Solstice 2024 campaign wearing a top and swim bottoms. Photo: Louise & Maria Thornfeldt

Bottega Veneta embraces warm weather style with its Summer Solstice 2024 campaign. This capsule collection, designed by Matthieu Blazy, is inspired by the natural beauty of coastlines and features relaxed silhouettes, nature-inspired hues, and handwoven fabrics.

The campaign stars models Anok Yai, Penelope Ternes, and Haojie Qi, with images captured by photographer duo Louise & Maria Thornfeldt, exuding a sense of luxurious relaxation.

Bottega Veneta Summer Solstice 2024 Campaign

The Summer Solstice campaign by Bottega Veneta highlights poolside fashion modeled by Penelope Ternes.
The Summer Solstice campaign by Bottega Veneta highlights poolside fashion modeled by Penelope Ternes. Photo: Louise & Maria Thornfeldt

Set against picturesque outdoor settings, including pools and beaches, the campaign highlights the versatility and elegance of Bottega Veneta’s summer offerings. The summer fashion collection includes a variety of swimwear, lightweight coverups, and woven bags.

Penelope Ternes lounges by a pool in a stylish black swimsuit topped with a light blue textured jacket, emphasizing the collection’s range of layering options.

Haojie Qi is ready for her closeup in Bottega Veneta's Summer Solstice 2024 campaign.
Haojie Qi is ready for her closeup in Bottega Veneta’s Summer Solstice 2024 campaign. Photo: Louise & Maria Thornfeldt

Haojie Qi, on the other hand, exudes elegance with a close-up shot highlighting a vibrant red woven bag against her sleek look. This campaign follows up a spring series captured at Japanese playgrounds, continuing Bottega Veneta’s exploration of unique and visually stunning backdrops.

Embrace sophistication with Bottega Veneta's Summer Solstice 2024 collection featuring a textured white ensemble.
Embrace sophistication with Bottega Veneta’s Summer Solstice 2024 collection, featuring a textured white ensemble. Photo: Louise & Maria Thornfeldt

Anok Yai is seen wearing a woven shirt and pants combination, accessorized with a statement woven bag, embodying the effortless yet sophisticated vibe of the collection.


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