Bottega Veneta Summer 2024 Campaign: Fashion’s Playground

Joanna Elizabeth

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Published April 1, 2024

Bottega Veneta Summer 2024 Campaign
Imaan Hammam poses on a Tokyo Playground for the Bottega Veneta summer 2024 campaign. Photo: Alec Sloth

In a vibrant fusion of whimsy and elegance, Bottega Veneta introduces its summer 2024 campaign. Set against Tokyo’s playful playgrounds, the fashion house underscores visuals of discovery and adventure from the fashion and handbag brand.

Bottega Veneta Summer 2024 Campaign

Bottega Veneta showcases a layered trench ensemble for its summer 2024 ad starring Penelope Ternes.
Bottega Veneta showcases a layered trench ensemble for its summer 2024 ad starring Penelope Ternes. Photo: Alec Sloth

Creative director Matthieu Blazy sets the campaign’s backdrop of sculptural playgrounds featuring vibrant animal structures, stony formations, and oversized mushrooms with the house’s sophisticated designs.

Awar Odhiang gets chic in Bottega Veneta's summer 2024 breezy dress and bold accessories.
Awar Odhiang gets chic in Bottega Veneta’s summer 2024 breezy dress and bold accessories. Photo: Alec Sloth

Each image in this series, captured by the documentary-style eye of photographer Alec Soth, unfolds a story where the fabric of imagination meets the texture of reality. The campaign highlights key summer pieces featuring models Diane Chiu, Imaan Hammam, Lara Menezes, Awar Odhiang, Penelope Ternes, and Haojie Qi.

Bottega Veneta's summer 2024 campaign focuses on stripes worn by Haojie Qi.
Bottega Veneta’s summer 2024 campaign focuses on stripes worn by Haojie Qi. Photo: Alec Sloth

Penelope perches on a whimsical red mushroom sculpture, her pose as striking as the trench coat enveloping her. Awar stands confident, her vibrant mint green dress mirroring the liveliness of the playground. Haojie traverses the contours of abstract playground stairs, her ensemble a cascade of stripes that articulate movement and poise.

This campaign contrasts whimsical elements with the gravitas of high fashion, from striped suits to bold statement bags and sophisticated knit separates. These summer advertisements follow the brand’s pre-spring campaign headlined by Kendall Jenner.


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