Blackpink’s Lisa Looks Flawless in Kith’s Summer 2024 Ad

Joanna Elizabeth

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Published May 28, 2024

Lisa Blackpink Kith Summer 2024 Ad Campaign
Lisa of Blackpink is the star of Kith’s summer 2024 ad campaign. Photo: Kith

Lisa of Blackpink is back in the spotlight for the Kith summer 2024 campaign, featuring a collection inspired by global travel. The advertisements feature Lisa in a series of sun-soaked images, showcasing a wardrobe tailored for warm-weather adventures.

Lisa for Kith Summer 2024 Ad

Lisa fronts Kith's summer 2024 campaign in a vibrant floral ensemble.
Lisa fronts Kith’s summer 2024 campaign in a vibrant floral ensemble. Photo: Kith

The designs range from printed matching sets to a long printed maxi dress and relaxed shirts, perfect for outdoor lounging and stylish indoor moments. In one striking look, the K-Pop star wears a matching set featuring an all-over guava print on airy cupro silk, which includes a button-up shirt and wide-leg pants.

Kith enlists Lisa for their summer 2024 collection, showcasing an elegant backless dress.
Kith enlists Lisa for their summer 2024 collection, showcasing an elegant backless dress. Photo: Kith

Another key piece is a backless maxi dress in a black and white paisley print, offering an elegant yet casual option for summer evenings. The collection also features a black crochet knit set, which includes a cropped top and matching pants.

Relaxing in black knitwear, Lisa stars in Kith's summer 2024 campaign.
Relaxing in black knitwear, Lisa stars in Kith’s summer 2024 campaign. Photo: Kith

Additionally, Lisa models a sporty sky-blue short-sleeved set with white accents featuring subtle Kith branding. The color palette embraces cool yet vibrant hues like sky blue, pastel pink, and deep green, balanced with classic neutrals such as black and off-whites.

Fabrics like silk, sheer linen, and satin ensure comfort and luxury, while textured materials like crochet cotton yarn and French terry add depth to the collection. The Kith Women Summer 2024 collection launches on May 31st at 11 AM EST on the brand’s site and in stores.


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