Following the introduction of the brand refresh last season, BOSS continues with its fall-winter 2022 campaign, including standout stars. Supermodels Naomi Campbell and Kendall Jenner, along with Alicia Schmidt, a German runner, are featured in the cast. The new season, photographed by David Sims, explores the idea of being your own boss throughout its narrative.
BOSS Fall/Winter 2022 Campaign
As the campaign’s setting, three rooms are black, white, and camel to represent the brand’s color codes. This season focuses on outerwear, specifically puffer coats, quilted silhouettes, and fluffy textures. Naomi Campbell can be seen in one photograph donning an ivory coat with a satin lining and very little underneath.
Related: Kendall Jenner, Hailey Bieber Bring a New Look to BOSS Spring 2022 Campaign
In another picture, Kendall Jenner can be seen posing with a dog while dressed in a layered ensemble that includes a high neckline top and a black jacket. Alicia Schmidt is seen elsewhere sporting a double-breasted blazer, along with fuzzy slides and socks.
Building on the incredible success of its brand refresh in early 2022, which established the new brand attitude of inspiring and empowering people to be their own BOSS, the new season sees the brand team up with a star-studded and diverse cast to explore this new attitude on an even deeper level.
BOSS
