Blugirl Fall 2023 Campaign: The Red Renaissance

Joanna Elizabeth

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Published October 5, 2023

Blugirl Fall 2023 Campaign
Daphne Groeneveld stars in Blugirl fall-winter 2023 campaign. Photo: Alvaro Beamud Cortes

In a vivid combination of reds and roses, Blugirl unveils its fall-winter 2023 campaign, a visual feast that captures the essence of the season. Model Daphne Groeneveld steps into the limelight, lensed by Alvaro Beamud Cortes. This duo isn’t new to collaboration; they’ve previously joined forces for Blugirl’s spring campaign.

Blugirl Fall/Winter 2023 Campaign

Blugirl showcases a rose print dress and platform heels in fall 2023 campaign.
Blugirl showcases a rose print dress and platform heels in fall 2023 campaign. Photo: Alvaro Beamud Cortes

The Blugirl fall 2023 ads are a study in contrast, set against a striking blue backdrop that makes the red hues pop. One arresting image features Groeneveld in a red wool dress adorned with textured roses at the shoulder and hip. The ensemble is completed with a choker necklace and red hosiery, a nod to the monochromatic trend that’s sweeping the fashion world.

Striking a pose, Daphne Groeneveld embraces vibrant prints for the Blugirl fall-winter 2023 ad campaign.
Striking a pose, Daphne Groeneveld embraces vibrant prints for the Blugirl fall-winter 2023 ad campaign. Photo: Alvaro Beamud Cortes

Another ensemble showcases red fitted dresses cinched at the waist with a branded belt, all styled by Maria Giulia Riva. But the pièce de résistance is a rose print faux fur coat paired with a bandeau top, mini skirt, and matching boots. It’s a look that exudes boldness and isn’t for the wallflower.

Daphne Groeneveld is red hot in a knit dress for Blugirl's fall 2023 campaign.
Daphne Groeneveld is red hot in a knit dress for Blugirl fall 2023 campaign. Photo: Alvaro Beamud Cortes

The beauty aspect of the campaign is equally compelling. Hairstylist Lorenzo Barcella crafts a sleek ponytail, while makeup artist Elena Bettanello opts for a dramatic red lip, echoing the campaign’s central theme. The result is images that showcase fashion and also serve as a canvas for storytelling, capturing the spirit of a season that beckons for bold choices and vivid imagination.


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