Blugirl Shines with Y2K-Inspired Spring 2023 Campaign

Joanna Elizabeth

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Published April 26, 2023

Blugirl Spring 2023 Campaign
Daphne Groeneveld stars in Blugirl spring-summer 2023 campaign. Photo: Alvaro Beamud Cortes

The Blugirl spring-summer 2023 campaign has arrived, and it’s all about rhinestones. This latest offering from the Italian fashion brand is a shining testament to the brand’s commitment to creating innovative and stylish clothing that speaks to the modern woman.

Featuring model Daphne Groeneveld, the campaign is shot by Alvaro Beamud Cortes and bathed in blue lighting, offering a distinct nod to the Y2K-inspired style that’s been making waves on the fashion scene in recent months.

Blugirl Spring/Summer 2023 Campaign

Blugirl features rhinestone mesh dress in spring-summer 2023 campaign.
Blugirl features rhinestone mesh dress in spring-summer 2023 campaign. Photo: Alvaro Beamud Cortes

But it’s the Blugirl spring 2023 rhinestone mesh dress and separates and satin shoulder bag with a butterfly emblem that take center stage, adding a glimmer of glitz and glamour to an already eye-catching campaign. You can also see the mainline Blumarine spring ads for more fashion inspiration.

Daphne Groeneveld Blugirl Spring 2023 Campaign
Daphne Groeneveld poses with butterfly bag in Blugirl spring-summer 2023 campaign. Photo: Alvaro Beamud Cortes

Styled by Maria Giulia Riva, the shoot exudes a sleek, 2000s-inspired vibe, with tresses styled by hairstylist Lorenzo Barcella and makeup by Luciano Chiarello.

Daphne Groeneveld sparkles for Blugirl spring-summer 2023 campaign.
Daphne Groeneveld sparkles for Blugirl spring-summer 2023 campaign. Photo: Alvaro Beamud Cortes

The Blugirl spring 2023 campaign offers a glimpse into a world where femininity is expressed through transparencies and touches of light, sleek silhouettes, and shimmering details.


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